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BigRoad Receives Frost & Sullivan’s 2017 North American Electronic Logging Device (ELD) Solutions Customer Value Leadership Award

Recognized for unparalleled growth, value to customers, and competitive positioning

WATERLOO, ON | November 1, 2017

BigRoad, a leading provider of electronic logging and ELD mandate compliance solutions, has won the 2017 North American Electronic Logging Device (ELD) Customer Value Leadership Award from Frost & Sullivan. This prestigious Best Practices Award recognizes BigRoad as the best ELD solution provider in the North American ELD market.

This award is presented to the company that demonstrates the highest-level of customer and business impact within their respective industry. Analysts at Frost & Sullivan considered all major players in the North American ELD market, and followed an extensive 10-step process, to assess candidates and select a winner. BigRoad outperformed other ELD providers in the areas of price/performance value, purchase experience, customer service, brand equity, financial performance, customer acquisition, and growth. BigRoad joins the ranks of Microsoft, Google, and Amazon Web Services (AWS) in receiving award recognition by Frost & Sullivan.

“We are honored to receive the North American Electronic Logging Device (ELD) Customer Value Leadership Award from Frost & Sullivan,” said Tony Lourakis, Chief Executive Officer (CEO) of Fleet Complete. “Providing superior value and exceptional service to our customers is the driving force behind what we do at BigRoad and, as validated by this award, sets us apart from our competitors.”

In a cluttered market, Frost & Sullivan recognized BigRoad as the only ELD provider to make a clear audience distinction with differentiated messaging, solution sales strategies, and price points. While other providers focus on larger fleets, leaving owner-operators and small-mid size fleets largely underserved, BigRoad’s driver-friendly plug-and-play solution, competitive price point, and targeted brand positioning has allowed the company to become the solution provider of choice among owner-operators, small to mid-size fleets, and cost conscious larger fleets. 

“With creative product technology, a unique and well-planned customer positioning strategy, and rock-solid customer support, BigRoad has firmly established itself as one of the finest ELD solution providers on the market,” concluded Gokulnath Raghavan, Senior Research Analyst at Frost & Sullivan. “With strong overall performance, BigRoad is recognized with Frost & Sullivan’s 2017 Customer Value Leadership Award.”

This fall, BigRoad introduced a limited-time promotional offer where owner-operators who purchase a DashLink ELD on a one-year term, paid upfront, receive an additional three months for free. To celebrate the win of this award, BigRoad has extended the promotion to December 18, 2017 and opened it to fleets of all sizes.

“Since 2011, BigRoad has been a key player in the transportation compliance industry. In the last 12 months, our innovative marketing programs, strategic sales processes, and best-in-class customer service has solidified us as the leader in the space,” shared Jake McGuire, Vice President of Sales, Marketing, and Customer Success at BigRoad. “We are honoured to be recognized for our work and excited to celebrate by offering three months of free service to all new customers until the ELD mandate deadline.”

A copy of the 2017 North American Electronic Logging Device (ELD) Solutions Customer Value Leadership Award can be accessed here.

About BigRoad
BigRoad – A Fleet Complete Company
provides innovative and easy-to-use solutions that simplify safety and compliance for thousands of drivers and fleets across North America. BigRoad was recently acquired by Fleet Complete, a global IoT provider of mission critical fleet, asset and mobile workforce management and telematics solutions. BigRoad’s DashLink ELD is a simple, affordable, and flexible way for fleets and owner-operators to achieve ELD mandate compliance. With over 480,000 downloads, the BigRoad Mobile App is the number one electronic logging app for drivers on Android and iOS. For fleets, the BigRoad Web App helps maximize operational efficiency with real-time visibility and risk notifications. Over 30,000 fleets have chosen BigRoad as their compliance partner.

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in grown, innovation and leadership. The company’s Growth Partnership Service provides the CEO and the CEO’s Growth Team with disciplined research and best practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages more than 50 years of experience in partnering with Global 1000 companies, emerging business, and the investment community from 45 offices on six continents. To join our Growth Partnership, please visit

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